LinkedIn tests “Group Identity B2B”, a privacy-first, first-party data solution to alleviate tracking

Looking for new ways to provide connectivity for its audience of 800 million customers amid new and evolving privacy regulations, LinkedIn is categorizing segments using Group Identity B2B. The tool, which is being tested by an initial group of users, will use data from LinkedIn profiles, including seniority and industry, to group individuals and enable marketers to reach relevant audiences without a need for tracking.

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WhatsApp and iMessage vulnerable to FBI searches – according to…the FBI

December 7, 2021

An internal FBI document obtained by Rolling Stone indicates that WhatsApp and iMessage, while billing themselves as secure messaging apps, are in fact very vulnerable to law-enforcement searches when the FBI has a warrant or subpoena. According to the document, WhatsApp will also provide more practically-real-time information about a user and their activities than nearly every other major messaging tool.

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Children’s Privacy: Smartwatches designed for children found to be vulnerable to hacking

December 7, 2021

Research on smartwatches that popular with parents for monitoring their kids found vulnerabilities that make them easy targets for hackers looking to steal private data. Cyber security company, Dr. Web, found that smartwatch brands, including Elari Kidphone and Wokka Lokka, often use third-party firmware and often don’t check for security allowing the products to be insecure.

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ArcSpan DMP Lets Publishers Monetize Visitors Without Cookies

June 1, 2023

A cookieless DMP?  Sounds crazy, no?  Yet here is our little village of…oh wait, sorry.  Too much musical theater.  What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics.  This lets publishers charge more for impressions that are not tied to addressable individuals.  Radical!

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