News

Little trust in social platform shopping

Ever click from social to a brand site to make a purchase, or go back to the company site to buy later? According to a Simplicitydx survey of more than 3,000 US consumers’ social shopping behavior, only 23% reported clicking over, directly as opposed to 48% who said they would return to the brand website later to buy. That’s because trust levels in social are still low. It also makes for massive underreporting – as much as 245%, according to Simplicitydx – of the conversion rate.

More News

Next Article

Americans flunk consent T/F, but want privacy

February 21, 2023

A true/false test taken by 2,000+ US consumers found 77% still don’t understand how they’re being tracked by companies. Not surprising, since privacy policies have so often been written in ways to obscure the information. According to this test conducted by the University of Pennsylvania Annenberg School, it would be good for the Federal Trade Commission to set more stringent limits (as it seems to plan to do) on data collection by companies, rather than to rely on individuals to opt in or out of having data collected on them.

CDPI Privacy Newsletter
Previous Article

Children’s Privacy: Video games must reboot to new UK guidelines

February 21, 2023

The UK Information Commissioner’s Office (ICO) has released new guidelines for video games to ensure they comply with the UK Children’s Code. Requirements include that companies must: 1) identify that if players are under 18, the game is not detrimental to them; 2) work to discourage false declarations of age; and 3) demonstrate that behavioral profiling for marketing purposes is switched off by default.

CDPI Privacy Newsletter
Featured Article

CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

CDPI Newsletter