A true/false test taken by 2,000+ US consumers found 77% still don’t understand how they’re being tracked by companies. Not surprising, since privacy policies have so often been written in ways to obscure the information. According to this test conducted by the University of Pennsylvania Annenberg School, it would be good for the Federal Trade Commission to set more stringent limits (as it seems to plan to do) on data collection by companies, rather than to rely on individuals to opt in or out of having data collected on them.

The UK Information Commissioner’s Office (ICO) has released new guidelines for video games to ensure they comply with the UK Children’s Code. Requirements include that companies must: 1) identify that if players are under 18, the game is not detrimental to them; 2) work to discourage false declarations of age; and 3) demonstrate that behavioral profiling for marketing purposes is switched off by default.