IAB Tech Lab’s Board this month committed to collaborate to achieve privacy-centric solutions to preserve addressable advertising as part of their Project Rearc initiative. Key principles include having device agnostic solutions that put consumers first; offering consumers predictable privacy; providing user-friendly, transparent privacy controls; and ensuring ongoing adherence to consumer privacy choices.

The UK has a new code of practice to protect children’s data, including for apps, toys, educational material and those that use children’s data [See our article]. Intent is to have high levels of privacy built in by default. Firms have 12 months to comply or risk huge fines from the Information Commissioner’s Office.