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Major E-tax services are reportedly providing Meta financial profile data

The MarkUp and The Verge allege that H&R Block, TaxAct, TaxSlayer, and Ramsey Solutions have shared sensitive personal and financial user data with Meta via Meta Pixel, a JavaScript code snippet embedded in websites. The exposed tax filer data includes income filing status, refund amounts, and college scholarship amounts, in addition to more basic identifying information. And, while the number of people affected hasn’t been confirmed, it is estimated in the tens of millions. Why? Apparently, the data is useful to feed Meta algorithms for ad targeting.

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Meta fined €265M by Ireland’s DPC

November 29, 2022

Ireland’s Data Protection Commission (DPC) just announced it is fining Meta €265 million (US $276 million) for GDPR non-compliance due to data scraping. This brings Meta’s 2022 total fines from the DPC to almost €700 million. The DPC oversees the company because it is headquartered in Ireland. And, reports are that more Meta fines may be announced there soon. This fine was for a 2021 breach that affected more than a half million records and resulted in personal data surfacing on a public forum and circulating widely on the web.

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IT’S THE LAW (11/29/2022)

November 29, 2022

Citizen Labs’ new report adds to criticism of Canada’s pending (and long-titled) Bill C-27: An Act to enact the Consumer Privacy Protection Act (CCPA), the Personal Information and Data Protection Tribunal Act and the Artificial Intelligence and Data Act. Bill C-27 is an update to the Personal Information Protection and Electronic Documents Act (PIPEDA), which has been in force as federal law for two decades. Among the concerns raised is that the new CCPA law would be weaker than GDPR and that it includes problematic exemptions, including that organizations can decide when benefits of collecting of personal information outweighs risks - and that this could be done without having to notify people of collection or planned use.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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