Major E-tax services are reportedly providing Meta financial profile data
The MarkUp and The Verge allege that H&R Block, TaxAct, TaxSlayer, and Ramsey Solutions have shared sensitive personal and financial user data with Meta via Meta Pixel, a JavaScript code snippet embedded in websites. The exposed tax filer data includes income filing status, refund amounts, and college scholarship amounts, in addition to more basic identifying information. And, while the number of people affected hasn’t been confirmed, it is estimated in the tens of millions. Why? Apparently, the data is useful to feed Meta algorithms for ad targeting.