Exterro’s Privacy Compliance Readiness Survey, of executives at enterprise-level companies found alarming indicators of unpreparedness both with knowing their data inventory and having processes in place to comply with privacy regulations. Forty-five percent said they rely on manual survey methods to keep data updated and 44% report using ad hoc or poorly defined processes for compliance.
The UK Information Commissioner’s Office (ICO) has provided new guidance on direct and email marketing. This includes clear definition of what constitutes electronic mail marketing and specifics about compliance, including the extent and types of consent needed, what can be tracked, and what provisions must be made for opt-outs and data transfers.
The Children’s Advertising Review Unit (CARU) of BBB National Programs advised Gameloft its Disney Getaway Blast app is not in compliance with the Children’s Online Privacy Protection Act (COPPA), nor does it adhere to CARU’s Self-Regulatory Guidelines. CARU’s concern is that the app for ages 4-up has a setting that can be enabled by children and allows personal data collection without notifying parents or obtaining consent. CARU also found in-app ads and use of in-app rewards and game boosters. These are seen as manipulative tactics designed to get kids to... Read More >
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.