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MarketWatch reports 16% annual growth in data protection industry

Data Protection Market projected to exceed $119B by 2022

A new MarketWatch survey on data protection spending projected substantial growth spurred by enormous amounts of data collection and increased privacy security concern.  Identity and Access Management (IAM), which includes provisioning, advanced authentication, and password management, is expected to dominate the Data Protection Market (DMP), as is the healthcare industry vertical.

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That Billboard is watching you

September 1, 2020

Tracking-Enabled billboards set to launch across Europe Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they’ve used in the U.S. to the EU. Called Radar, this technology uses “anonymous, aggregated outdoor data,” to track where you go after you’ve seen ads and, behaviorally see what you do. Staying indoors here….

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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