Meet APRA – maybe the future US law
The US may have moved closer to a federal privacy bill with the newly fashioned American Privacy Rights Act (APRA). The bipartisan bill introduced by Washington State lawmakers, one a Democrat and the other a Republican, draws on US state privacy laws and on tenets of GDPR. It posits a private right of action for recourse against companies for non-deletion of data or not obtaining proper consent, a right for individuals to opt out of ads, and the right to prevent transfer or sale of their data.