Yahoo somehow feels they can predict the future well enough to sign thirty-year deal for Taboola to power Yahoo’s native content and ad targeting.  Yahoo will buy just under 25% of the company as part of the transaction.  Perspective: it’s one year since Yahoo was purchased by private equity investors; it’s two years since Taboola failed to consummate a planned merger with Outbrain; thirty years ago, neither firm existed.

Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.