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Meta & Google face off with Australia

Meta & Google seem shocked that Australia thinks Australians would prefer to protect their personal information and risk losing benefits provided by ad-supported apps. What can the government be thinking with regard to plans for the Australian Privacy Law? Meta argues these protections will hurt small business, as it did when Apple conceived of stricter on-device privacy controls (which have proved enormously popular with consumers)…while Google raised a geolocation technicality – stating that restricting addresses would be onerous, and perhaps blocking just postcodes would be sufficient. For whom, one might ask??

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noyb privacy activists take aim at cookie banners

March 8, 2022

noyb (a.k.a The Center for Digital Rights – and short for “none of your business”), the NGO led by Max Schrems, sent 270 complaints to websites that used cookie banners deemed non-compliant with GDPR. This is after the group alerted sites and gave a 60-day grace period to change banners before making public complaints. This is the same group that in 2021 got regulators in Austria & France to declare Google Analytics’ data transfers illegal.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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