The European Data Protection Board (EDPB) will soon determine if Meta should be allowed to continue to allow Instagram and Facebook users to pay an annual privacy fee of €251/yr. (US $270) to not be tracked. If the EDPB decides the “Pay” or “Okay” (to track) option is legitimate, many other companies are expected to follow Meta’s lead. This is being challenged by Max Schremms’ noyb and 27 other NGOs.
Google Gemini has gotten rave reviews as many users like it better than ChatGPT. But a closer look at Google’s privacy policy for Gemini warns not to give it personal information you don’t want shared, since they may keep the data for up to three years, even if you try to delete it. Google workers can also review and annotate the data, and exploratory questions are also saved for AI tool training.
A California appeals court ruled new state privacy regulations can proceed immediately rather than at the end of March, so companies should move quickly if they’re not already prepared to comply. Here are 7 steps to proceed.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.