Meta, in its annual report, has threatened to pull Facebook and Instagram out of Europe over data transfer rules. While it is viewed as unlikely the company would actually do so, it shows just how far the company is willing to go to flex its muscle against laws constraining its access to our data.
Have you ever wondered whether low code software tools help developers work faster? Have you also wondered who’s buried in Grant’s Tomb? I can’t help with that second question but digital transformation consultants Intellectsoft are here with news that 80% of survey responders think low code can free up developers’ time and 72% of say they can build apps twice as fast with low code as with traditional development. That’s one mystery solved.
California’s Attorney General reminded companies that offer consumers financial incentives, like loyalty programs, that they must disclose terms before collecting their data. Those notified have 30 days to comply with CCPA mandates.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.