Meta to let EU users negotiate for opt-out of targeted ads
European Union users will be able to opt-out of “some” Facebook and Instagram targeted advertising. But, despite EU regulators’ ruling that Meta lacks legal basis for behavioral ad targeting, the company isn’t making opting-out automatic, or easy. Users will need to submit a form objecting to having activity monitored, which Meta will evaluate and decide on. Meta is also working to appeal the ruling and the fines – plus is arguing it still can target using personalized ads.