Customers want brands to make authentication easier, and are tired of password protocols – tracking, upgrading, replacing, and reconfirming. More than 90% would consider using a biometric ID to expedite the process, and 82% would prefer to do business with companies that make verification safe and easy, according to a CMO Council survey.

A study from the Journal of American Medical Association (JAMA) Network Open reveals more than half adolescent accounts from multiple children’s hospitals allowed inappropriate access to children’s medical records to their parents and guardians. Concerns are that this is not in compliance with federal regulation or state consent laws and also risks teens not trusting that they have confidentiality, so won’t seek care they need.