Misinformation a big concern to ad execs

Consensus from advertisers, according to an Integral Ad Science (IAS) survey, is that companies should not mess around when it comes to finding, quickly fixing, and guarding against misinformation. This is because their customers won’t buy brands they don’t trust. In fact, 65% of consumers report they’re unlikely to purchase from a brand that advertises misinformation, 73% feel unfavorably toward brands they associate with misinformation, and 80% agree that misinformation is a serious digital media problem.

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IT’S THE LAW (09/13/2022)

September 13, 2022

Switzerland’s Federal Council has issued orders that revise ordinances in its Data Protection Act to reflect technical advances, bolster individual rights and provide more transparency in data handling. The intent is to ensure compatibility with EU laws and guarantee the country’s laws are viewed as adequate and in line with what other countries need for business and cross-border data transfer. The new Data Protection Ordinances (OPDo) and Data Protection Certifications (OCPD) will take effect on September 1, 2023.

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Children’s Privacy: Skips a generation?! Majority of teens value online safety over free speech according to PEW

September 13, 2022
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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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