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Misinformation a big concern to ad execs

Consensus from advertisers, according to an Integral Ad Science (IAS) survey, is that companies should not mess around when it comes to finding, quickly fixing, and guarding against misinformation. This is because their customers won’t buy brands they don’t trust. In fact, 65% of consumers report they’re unlikely to purchase from a brand that advertises misinformation, 73% feel unfavorably toward brands they associate with misinformation, and 80% agree that misinformation is a serious digital media problem.

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IT’S THE LAW (09/13/2022)

September 13, 2022

Switzerland’s Federal Council has issued orders that revise ordinances in its Data Protection Act to reflect technical advances, bolster individual rights and provide more transparency in data handling. The intent is to ensure compatibility with EU laws and guarantee the country’s laws are viewed as adequate and in line with what other countries need for business and cross-border data transfer. The new Data Protection Ordinances (OPDo) and Data Protection Certifications (OCPD) will take effect on September 1, 2023.

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Children’s Privacy: Skips a generation?! Majority of teens value online safety over free speech according to PEW

September 13, 2022
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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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