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Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy

A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates.

Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options.  In fact, 63% said they would accept non-intrusive ads.

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Google Play to add “safety” sections for mobile apps

May 11, 2021

Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.

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Passwordless authentication on the rise

May 11, 2021

The trend of using passwordless authentication continues to grow. Last spring, Microsoft reported that 150M people used it for Windows login, and now a Cybersecurity Insiders and HYPR report shows how and why businesses are adopting it. While 67% lack a UX team for security, they see it as a cost-saving measure 14% and an important as part of digital transformation 21%. Read More – report Read More – Credential theft types

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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