Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy
A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates.
Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options. In fact, 63% said they would accept non-intrusive ads.