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Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy

A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates.

Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options.  In fact, 63% said they would accept non-intrusive ads.

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Google Play to add “safety” sections for mobile apps

May 11, 2021

Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.

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Passwordless authentication on the rise

May 11, 2021

The trend of using passwordless authentication continues to grow. Last spring, Microsoft reported that 150M people used it for Windows login, and now a Cybersecurity Insiders and HYPR report shows how and why businesses are adopting it. While 67% lack a UX team for security, they see it as a cost-saving measure 14% and an important as part of digital transformation 21%. Read More – report Read More – Credential theft types

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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