Tinuiti’s new Marketer’s Guide to Consumer Sentiment Towards Online Privacy conveys the views of more than 1,000 U.S. consumers. Most don’t believe they have control over their data, and 70% prefer to opt out of ad tracking.
Qatar plans to unveil a new data privacy law. The country’s Acting Assistant Undersecretary of Information Technology Affairs shared the information during a panel at the Smart City Expo event in Doha. Qatar has emerged as a leader in tech adoption and innovation.
Okay, where to begin?! Basic premise: collect personal and sensitive data for all enrolled college students, then track forever after so as to allow sharing (as appropriate, of course) with the Census Bureau, Defense Department, and other US federal agencies. What could go wrong?
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.