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NAI launches its email ad choice mechanism

The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach.

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Children’s Privacy: TikTok fined €750,000 by Dutch DPA over failure to protect kids

July 27, 2021

The Dutch Data Protection Authority has found TikTok in violation of children’s privacy for not providing Dutch translation of their privacy statement for Dutch users. There are an estimated 3.5M TikTok users in the Netherlands, most of whom are young children. By not providing the consent information in their own language, the company was deemed to not have provided clear description of what would be done with the data it collects, so was seen as not adequately protecting children as required under GDPR.

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Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

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