News

NAI launches its email ad choice mechanism

The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach.

Read More

Read More – Digiday

More News

Previous Article

Children’s Privacy: TikTok fined €750,000 by Dutch DPA over failure to protect kids

July 27, 2021

The Dutch Data Protection Authority has found TikTok in violation of children’s privacy for not providing Dutch translation of their privacy statement for Dutch users. There are an estimated 3.5M TikTok users in the Netherlands, most of whom are young children. By not providing the consent information in their own language, the company was deemed to not have provided clear description of what would be done with the data it collects, so was seen as not adequately protecting children as required under GDPR.

CDPI Privacy Newsletter
Featured Article

Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

CDPI Newsletter