NewsGuard slams legislation as ‘naïve’

The anti-disinformation code to protect against false information has been released by the EU Commission. It is designed to protect against the social media and search engine algorithms that amplify click-bait messaging and proliferate false beliefs. Hopes were high this EU rule would force Facebook, Google, Microsoft and others to rein in the dangerous practice, but NewsGuard, which researches veracity of sites, and other privacy advocates fear that compliance is optional. The concern is many companies can’t be trusted to place the public good over their own profit.  NewsGuard noted that so far Microsoft is the only major player that has committed to the measure.

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Purpose Ads Get Less Attention Than Brand Ads: GfK Research

June 21, 2022

I’d hate to think that any company did the right thing just to curry favor with consumers.  This report from research company GfK should help prevent that by showing that “purpose ads” are actually less likely to grab viewers’ attention than non-purpose ads, by a margin of 74% vs 65%.  GfK doesn’t advise against purpose advertising but does call for patience in waiting for results.

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Facebook sued following report that a third of Top 100 US hospital sites give Meta access to click data

June 21, 2022

The Markup found that one-third of Newsweek’s Top 100 hospitals let Meta’s Pixel tracking tool collect patient data on their web sites, likely violating HIPAA privacy protection of medical data. Tracked clicks of doctor appointment scheduling shared doctors’ names, service search information, drop-down selects and patient identifiers.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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