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NewsGuard slams legislation as ‘naïve’

The anti-disinformation code to protect against false information has been released by the EU Commission. It is designed to protect against the social media and search engine algorithms that amplify click-bait messaging and proliferate false beliefs. Hopes were high this EU rule would force Facebook, Google, Microsoft and others to rein in the dangerous practice, but NewsGuard, which researches veracity of sites, and other privacy advocates fear that compliance is optional. The concern is many companies can’t be trusted to place the public good over their own profit.  NewsGuard noted that so far Microsoft is the only major player that has committed to the measure.

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Purpose Ads Get Less Attention Than Brand Ads: GfK Research

June 21, 2022

I’d hate to think that any company did the right thing just to curry favor with consumers.  This report from research company GfK should help prevent that by showing that “purpose ads” are actually less likely to grab viewers’ attention than non-purpose ads, by a margin of 74% vs 65%.  GfK doesn’t advise against purpose advertising but does call for patience in waiting for results.

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Facebook sued following report that a third of Top 100 US hospital sites give Meta access to click data

June 21, 2022

The Markup found that one-third of Newsweek’s Top 100 hospitals let Meta’s Pixel tracking tool collect patient data on their web sites, likely violating HIPAA privacy protection of medical data. Tracked clicks of doctor appointment scheduling shared doctors’ names, service search information, drop-down selects and patient identifiers.

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Salesforce Offers AI Agents to Replace “Outdated” Copilots and Chatbots

September 16, 2024

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”

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