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Nice you turned off location tracking, but…your friends & even strangers, provide a big reveal

A new research study has shown that even without location data tracking, your mobility patterns and even your future location plans can be deduced with great accuracy. The researchers from the University of Rochester analyzed three location data sets and one call data set to see what could be predicted. They found that information on people socially tied to you can provide up to 95% of what’s needed to predict your mobility – and strangers can provide as much as 85% – yikes!

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Children’s Privacy: TickTalk Tech agrees to terms to provide parents clear, transparent info on kid data it collects

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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