TikTok, AliExpress, SHEIN, Temu, WeChat and Xiaomi were flagged by noyb, the privacy advocacy group, for unlawfully transferring EU data to China. While only four admit to sending their data to China, the others don’t disclose where they send data, so expectation is that transfers include to China. This is considered high risk because China is a surveillance state that does not guarantee that it will honor GDPR.
Jamie also shares that the UK Competition and Markets Authority (CMA) is investigating whether Google has a dominant position in search marketing. They know the answer but need a formal finding to designate Google as having “strategic market status” under the UK’s new digital marketing competition regime. This will empower the CMA to impose conduct requirements and pro-competition interventions. In other words, the fun is just begun.
Cognosphere, publisher of popular free-to-play game Genshin Impact, was charged by the US Federal Trade Commission with mishandling children’s data and violating US law by sharing data with advertisers. The company was deemed to be deceiving players about the cost of in-game transactions. It is known in the US as HoYovers.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.