Between 2019 and 2023, suspected digital fraud grew 105%, outpacing digital transactions which grew 90% according to a new report from TransUnion. By the end of 2023, lenders were facing over $3 billion exposure through the use of fake or synthetic identities for credit cards, auto loans and personal loans. Over 50% of consumers in 18 select countries and regions reported being targeted with fraud attempts, just between September and December 2023.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).