OneTrust Acquires and Integrates DocuVision’s

Effective immediately, OneTrust has incorporated DocuVision’s data redaction capabilities into its own. The combined technology, OneTrust Data Redaction, will enable companies to find, redact and protect sensitive data in documents and emails.

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Sourcepoint Lets Advertisers Avoid Sites with Poor Privacy

March 2, 2021

Companies that really care about privacy will also worry about how their partners treat customer data.  Consent management vendor Sourcepoint has launched Privacy Lens, an automated service that scans publisher Web sites to check their privacy practices.  Advertisers can then select only the publishers whose practices they find acceptable.  The system also tells publishers how much revenue they might gain if they improved a particular practice.

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IT’S THE LAW (3/2/2021)

March 2, 2021

Massachusetts’ new law balances police needs to identify unknown persons with minimizing errors inherent in facial recognition technology.  The law allows officers access to information, but only after getting a judge’s permission and having the search run via the state police, FBI, or motor vehicle department. The hope is this will produce more accurate results than allowing officers to search for photo matches via facial recognition apps they select on their own.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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