Leading privacy vendor OneTrust, in a surprise announcement, said it will be laying off 950 workers, which is 25% of its workforce. This comes despite a statement last month that the company had record growth quarters and was seeing increased customer demand. However, the company’s announcement indicates they decided it best to scale back in response to a potentially tightening market.
A bipartisan anti-trust bill that looks like it may have sufficient Senate votes to move on to Congress could prevent Amazon, Apple, Facebook, Google and other major technology companies from favoring their own platforms to keep smaller companies from being able to compete. Big Tech companies have countered that it will be harder for them to ensure privacy and security…but, given their records, maybe it can be cause to improve.
Maryland adds strict guidelines to business requirements following security breaches. An amendment to the state’s Personal Information Protection Act going into effect this fall specifies that businesses must inform data owners or licensees of within 10 days of a breach, and companies must also notify major media within the geographic region where individuals are likely to reside.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.