A class action alleging Oracle tracked, compiled and sold customer data to third parties without consent has been settled for $115 million. The company, which has not admitted wrongdoing, will set up a settlement fund for payments to eligible claimants. The deadline for claims is October 17.
A reality check from AI observability platform Riverbed: While 94% of organizations regard AI as a C-suite priority, only 37% are fully prepared to implement it (not restricted to marketing orgs). The chief obstacles are data quality and scalability. Nevertheless, 59% say their organizations are optimistic about AI, while only 4% remain skeptical.
Google has launched confidential matching, a new tool for securing first-party data (1PD) in Google Ads. This is intended as the first implementation of the tool which uses Trusted Execution Environments (TEEs) to protect data by isolating a business’s information during processing, so even Google cannot access it. This free addition gives advertisers protection by default and it is reinforced by proof – “attestation,” that data has been processed as intended.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.