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Passwordless authentication on the rise

The trend of using passwordless authentication continues to grow. Last spring, Microsoft reported that 150M people used it for Windows login, and now a Cybersecurity Insiders and HYPR report shows how and why businesses are adopting it. While 67% lack a UX team for security, they see it as a cost-saving measure 14% and an important as part of digital transformation 21%.

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Read More – Credential theft types

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Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy

May 11, 2021

A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates. Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options.  In fact, 63% said they would accept non-intrusive ads.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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