Jebbit’s 5th Consumer Data Trust Index surveying 100 top traditional and D2C companies found consumers want personalization, data transparency and personal offers in return for sharing their data. Use of first-party data was a trend found to build trust as was using interactive tools, like quizzes for engagement.
The Tripwire survey asked 300+ security professionals at companies with 100+ employees about their public cloud infrastructure and security practices, and also about how consumers perceive that security. It found 73% of organizations operated in a multicloud environment; 98% reported that relying on multiple providers created additional security challenges; and 98% want more security improvements from cloud providers and assurance of compliance with security frameworks.
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.