Nearly 90% of respondents from ad agencies and publishers surveyed by Proximic by Comscore for its “State of Privacy in Advertising Report,” reported privacy legislation had a moderate to significant impact on their ability to deliver personalized ads. Audience targeting and measurement capabilities are also big concerns. Advertisers are trying a range of tactics, including use of AI, to stay competitive.
Ukraine’s Cabinet introduced comprehensive regulation to ensure privacy in biobanking. Intended to align with global standards, this ensures privacy in biomedical research, specifically regarding collection and storage of human biospecimens.
Teenspace, a free online therapy platform and the product of a $26 million partnership between New York City’s Health Department and teletherapy company Talkspace, may violate state and federal privacy laws, say privacy advocates. More than 16,000 students have signed up for the platform since last year. Concerns are that information is being improperly collected and is at risk of data breaches.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.