Privacy controls – great if they’re honored (too often they’re not!)
Software company Privado’s State of Website Privacy Report’s 2024 survey found this to be a problem in the US and abroad. Results showed as high as 76% of the 100 most-visited US websites and a similar number in the UK and Europe, do not honor global privacy control (GPC) or opt-out consent requests. While this is often due to system issues and is inadvertent, the fact remains that the companies are not compliant and that’s a big legal risk.