China’s Sees New Data Strategy as a Key to Economic Growth China traditionally viewed data in terms of security, but now sees it as a boon to economic growth and global competition. Its new draft Data Security Law may make it easier, particularly for big players to participate in the market.
This Fujitsu study of retail IT managers also finds growth in digital transformation budgets. Data is from February, so this might have changed. Alas, marketing ranks far behind other departments in transformation progress. Insult to injury: respondents said transformation in the finance department had as much impact on revenue as changes in marketing.
We’re doing all good news today, Dear Reader. Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness. They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.