Morning Consult Trust Brand Report results indicate the consumers want privacy protected and respected, with 65% saying they’d stop using a brand that gave away their data – and would not buy from that company ever again. Additionally, more than 41% made clear that unethical behavior and allowing misinformation to be on a platform are also deal breakers for brand trust.
The Genetic Information Privacy Act (SB 41) has just been signed by California’s governor to give consumers more control over how their DNA will be used. It includes a right to revoke consent and to require companies like Ancestry to destroy biological samples on request. A second new law (AB 825) expands California’s definition of personal data to include genetic data.
Potentially at stake: 1) an end to walled garden advertising, 2) new restrictions on tracking health data, and 3) a crackdown on collection of children’s data.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.