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Privacy is #1 driver for tech consumers

Morning Consult Trust Brand Report results indicate the consumers want privacy protected and respected, with 65% saying they’d stop using a brand that gave away their data – and would not buy from that company ever again. Additionally, more than 41% made clear that unethical behavior and allowing misinformation to be on a platform are also deal breakers for brand trust.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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