A survey of 1,000 U.S. consumers by Smartly.I0 found 87% consumers plan to continue shopping online, despite retail reopenings, and they are prioritizing personal privacy and expect transparency from brands.
China passed a strict new privacy law, effective November 1. It specifies collection of personal data must have clear purpose, be minimal in scope, and be obtained by consent. It also includes guidelines on international data transfer.
The UK’s Information Commissioner’s Office (ICO) has announced its three initial certification schemes to help data controllers ensure compliance with data regulations and to instill trust in users. Two were developed by the Age Check Certification Scheme (ACCS) to ensuring compliance for children.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.