A study from Twilio drawing on insights from 4,700 B2C leaders and more than 6,000 consumers, found 98% of consumers want businesses to do more to guarantee privacy; and 42% of business leaders said finding a balance that honors that is a top priority. Additionally, 97% of brands expect investment in digital customer engagement to double over three years and 89% plan to move to first-party and zero-party data.
New Zealand passes the Digital Identity Service Trust Framework law, which will grant a trust seal of approval of technology providers who demonstrate approved standards for security and compliance.
The seven websites, including two approved by state education secretaries, have been found to be tracking Brazilian students at school, home and online. The websites: Estude em Casa, Centro de Mídias da Educação de São Paulo, Descomplica, Escola Mais, Explicaê, MangaHigh, and Stoodi sent children’s data to third-party companies who tracked their data; and an eighth site, Revisa Enem, sent children’s data to a third-party company, though without using ad-specific trackers.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.