Privacy Shield Ruling Adds to Brexit Complications
The UK faces potential data flow issues following the end of the Privacy Shield agreement between the EU and US. A no-Brexit deal could require more scrutiny.
The UK faces potential data flow issues following the end of the Privacy Shield agreement between the EU and US. A no-Brexit deal could require more scrutiny.
BigID has launched an app marketplace of apps by BigID and 3rd parties that expand privacy and security capabilities, including for governance, dark web breach monitoring and risk and retention management.
Now that you’re all excited about location-based ad targeting, here’s a reality check: this Airship study of nearly 750 million app users worldwide found just 10.7% actually opt into location sharing. The rate is a much higher 23% for retail apps and has grown 39% during the pandemic, reversing a long-term decline in recent years. So don’t get the idea that location-based ads will have anything like universal coverage. You’re welcome.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)