Privacy specialists in demand, according to new skills gap survey

ISACA, a professional IT training organization, has issued its Privacy Practice 2022 report which shows companies reporting legal/compliance jobs (46%) and IT privacy jobs (55%) are understaffed. Between 60-70% of the companies expect to need more staff in both areas going forward, and say ideal candidates would have knowledge of compliance and legal expertise, and/or hands-on experience in a privacy role and technical experience.

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Despite recent app privacy changes, Apple customers are still tracked at alarming rates

February 1, 2022

URLgenius, which tracks clicks and app-opens, used the Record App Activity feature that was part of iOS 15.2 to see what network domains 200 apps in 20 app categories were connecting to. They discovered that on average apps were connecting with 15 domains and that 80% of those were to unfamiliar 3rd party domains. This was despite customer preference not to be tracked.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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