Despite doom and gloom warnings on consequences of not moving to cookieless marketing soon, only 32% of global publishers are actively preparing for this critically important transition, according to media platform company Teads’ survey of 555 publishers across 58 countries. Confusion is a key factor, with 53% of those surveyed saying they’re overwhelmed by the numerous solutions and only 28% feeling confident they understand the new landscape.
Minnesota, which this week has a new state flag, also has just approved the Minnesota Consumer Data Privacy Act. The Act grants consumers the right to data access, rectification, erasure, portability, and the ability to opt-out from targeted advertising. However, it does not grant private right of action.
Google announced teen privacy changes for YouTube, standard Search, Google Assistant, location history, Google Play, and Google Workspace for Education. This includes blocking ad targeting, making YouTube teen user videos private by default, and expanding the SafeSearch feature to filter explicit results.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.