Digital publishers know privacy compliance is crucial to avoid fines instituted by GDPR for content management. But, according to a survey conducted by Digiday in December, many are working with vendors who are not compliant, despite IAB Europe’s Global Vendor List (GVL) of 600 vetted providers.
LiveIntent NonID integrates with MediaMath With an integration that works across devices, LiveIntent’s new NonID platform will help brands cope with the approaching reality of losing access to 3rd party cookies. It uses a hashed email address to connect and make actionable the first party data of publishers and marketers.
Moscow’s plan to install 5,000 facial recognition cameras at metro turnstiles has set off privacy and human rights alarms that they will be used for surveillance as well as expedited payment for transport. Unfortunately, this is not a problem confined to Moscow given how many cameras are in world cities already.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.