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Rave Mobile Safety takes U.S. temperature on trust

A Rave survey of 1,000 Americans shows a significant lack of trust in federal and local officials. Firefighters, paramedics and other first responders are trusted far more than local government.

Fifty percent of participants said their trust level would increase if they received information directly from officials. And 77% reported that text and phone alerts from local officials are among the most trusted sources of information.

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FingerprintJS, raises $8M for fingerprinting-as-a-service

February 16, 2021

FingerprintJS gives developers an API that uses system details to create a fingerprint that identifies devices over time without relying on cookies or user consent.  They only authorize use for fraud prevention, since that’s what GDPR and CCPA allow.  The technology enables a high level of ID accuracy and enables authentication of large data sets. The company will use the funds to expand in the enterprise market.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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