IAB Europe pushes back against Belgian DPA assessment
IAB Europe has issued a response to last week’s assessment by the Belgian DPA saying they were not in compliance with the Transparency and Consent Framework (TCF). TCF was designed to ensure digital ad companies meet GDPR requirements.
The company is accused of having Amazon Connect, a part of its Amazon Web Services (AWS), collect and harvest “voiceprint” data, which can identify and authenticate callers by voice. The plaintiff, who are based in Illinois, claim their telephone calls were intercepted and sounds stored without their consent.
Finally, B2B CDP Leadspace has added a new segment building utility, which combines each client’s own data with data assembled by Leadspace. They have also enhanced data ingestion and master account creation.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.