The Roblox game platform raised major alarms previously about kid safety and, while it has new tools to give parents more control over kids’ accounts, Researching Reality agency’s research revealed there are still serious loopholes exposing kids to adult predators.
At 2% of digital ad spend, influencer marketing may seem like a quirky little footnote. But it’s already worth more than newspapers, magazines, or traditional out-of-home, closing in on terrestrial radio, and growing fast. This PartnerCentric study helps to explain why: almost 50% of purchases on TikTok Shop came from influencer posts, while 63% of consumers say they take advice from influencers. Overall, 37% of American consumers under 60 have made at least one purchase on TikTok Shop.
Total recall! If you ever discussed it, now ChatGPT can draw upon it, tailor its responses and, after factoring in interests you have, can personalize just for you. In the past you could just tell it some things to remember, but now anything goes. And for those for whom privacy’s not much of a thing and don’t worry about breaches etc., this feature and similar ones expected from Apple, Google, Microsoft and other major players will offer hyper-personal assistants.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.