The Irish Council for Civil Liberties (ICCL) did a 30-day look at real-time bidding (RTB) and found user location and activity data is exposed on average 747 times/day in the US, and 376 times/day in the EU. Even more alarming, the ICCL considers these numbers low, since Facebook and Amazon RTB broadcasts weren’t included in the count.
New report from the Future of Privacy Forum (FPF) looks at how automated-decision making (ADM) has been viewed historically in cases by national courts and by Data Protection Authorities under GDPR and previous law – and explores how this can inform what to watch for as AI and Machine Learning (ML) use grows.
The US Federal Trade Commission has announced that it is illegal under the Children’s Online Privacy and Protection Act (COPPA) for companies to deny students access to remote learning platforms if parents or schools refuse consent for student data to be used for marketing and advertising. Companies will also not be allowed to use data collected from a child with a school’s authorization for commercial purposes, and they are obligated to remove data expeditiously when it’s no longer needed.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.