RTB sells your data hundreds of times over – each and every day

The Irish Council for Civil Liberties (ICCL) did a 30-day look at real-time bidding (RTB) and found user location and activity data is exposed on average 747 times/day in the US, and 376 times/day in the EU. Even more alarming, the ICCL considers these numbers low, since Facebook and Amazon RTB broadcasts weren’t included in the count.