Skyflow raises $17.5M in series A funding for privacy vault technology
Skyflow loads sensitive customer data into a cloud-based vault so companies don’t have to store it for themselves. Information is encrypted, enabling companies can analyze it without exposing the underlying data.
As Covid-19 vaccines begins to roll out, the government’s Operation Warp Speed is asking states to turn over data to be stored in a new national Data Clearinghouse to help track and manage the vaccination program. Most states have agreed, but some including New York and Minnesota have raised concerns about some personal information that’s been requested. Key issues are whether data could get into the wrong hands and if what’s being collected might keep some immigrant populations from participating in the program.
Malicious employee siphoned data for 2 years.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.