Seismic shifts in health industry are shutting down ad spend

Legal and compliance teams in healthcare are advising pullbacks from mass data collection and data use pending a clearer understanding the impacts of new regulation and recent actions by government agencies, particularly the Federal Trade Commission (FTC).  This follows the FTC imposing fines of $1.5 million on online pharma company GoodRX and $1.8 million on online therapy provider BetterHelp.