South Korea’s Personal Information Protection Commission fined Meta for collecting sensitive information on 980,000 Facebook users and sharing it with ~4,000 advertisers in violation of the Personal Information Protection Act (PIPA). This included data on political views and sexual orientation.
Marketing platform Zenapse has brought its low/no-code prediction service to Google Cloud Marketplace. The move will allow implementation in as little as four hours. ZenImpact Optimization Studio uses AI-powered psychographic signals, plus demographic and behavioral data, to make real-time predictions of which products and offers will resonate with audiences.
Despite significant opposition from human rights and business groups, a UN committee has accepted cybercrime treaty language that would allow investigative data to be shared between countries, make extradition easier, and embolden authoritarian regimes to spy on and prosecute citizens. The Biden Administration is reported to approve as well.
Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.