The amendments are major revisions to South Korea’s Personal Information Protection Act (PIPA), which was enacted in 2011. They include new rights of data portability and a right to refuse automated decision-making as well as rules for offshore data transfer, PI collection and use by offline businesses, and the granting of expanded rights to the country’s regulator.
Hong Kong and the Philippines have signed a Memorandum of Understanding (MOU) to work together to strengthen privacy rights for citizens of each. The Office of the Privacy Commissioner for Personal Data of Hong Kong (PCPD) and The National Privacy Commission (NPC) of the Philippines have established the alliance to ensure more robust data governance, safeguard data subject rights, and to work together on breach investigations, training and education.
A study by non-profit Tech Transparency Project evaluated videos recommended by YouTube algorithms and found the platform recommended hundreds of videos about guns and gun violence to boys interested in video games. These included videos that showed how to make and enhance weapons or depicted school shootings – all of which are in violation of YouTube’s stated policies about depiction of firearms and violence, and to protect children’s safety.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.