The Spanish Data Protection Agency (AEPD) is suspending two products, “Election Day Information” (EDI) and “Voter Information Unit” (VIU) that Meta planned to introduce. These would have collected more detailed data on individuals to create complex, detailed profiles.
Privacy measures like cookie deprecation make it increasingly difficult for marketers to track customer behavior across the purchase process, and walled garden vendors rarely share such data even though they have it. Walmart is shining a little light on the subject with Digital Landscapes, which shows how its customers found a product and their path from discovery to purchase. Walmart Data Ventures is offering it as a self-service solution within Walmart Luminate.
With 80% of US ticket market share, Ticketmaster has a user base of 560 million and a massive database of 1.3 terabytes. This contains information on ticket purchases, event details, and user billing information and other sensitive data. Now, Ticketmaster, scarily, has been breached and its data is for sale on the dark web.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.