UK ICO restarts investigation of adtech practices
Concerned that high velocity ad data trading does not keep personal data secure, the UK is initiating audits focusing on digital market platforms. The use of Real Time Bidding (RTB) by data brokers potentially exposes massive amounts of data to hundreds of companies without clear protocols for retention or use and regulators want to ensure privacy is protected.
The New York Times has reported that by purchasing sets of phone data from brokers, which includes both foreign and U.S. citizen information, the DIA may be circumventing a law meant to protect against digitally monitoring people’s movements.
Employing a multi-layer approach, the cybersecurity system can now access data privacy information while checking data security to reduce risk of breaches.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.