Although a district judge in New York dismissed claims by publishers that the promotion of sites selling pirate copies of textbooks through Google AdSense constituted a breach of copyright, the lawsuit is not over. The judge said that claims that the ads infringed the publishers’ trademarks could proceed to trial. Key to those claims is that the ads featured images of textbook covers including the publishers’ names, such as McGraw Hill and Elsevier.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.