In the first of what will be a quarterly report, CYTRIO found most business are not compliant with California’s Data Service Access Request (DSAR) requirements. The survey also compared verticals and found education at 8% full compliance and healthcare at 0%.
The EU Parliament voted to strengthen the Digital Services Act (DSA) which bans online ads that contain sensitive political, sexual, illegal or misleading content. This along with their Digital Marketing Act (DMA), which sets criteria for identifying and regulating Big Tech “gatekeepers,” is part of an overall effort to reign in abuse. The law must still be approved by the Council of the EU, which may be more business-friendly.
ISACA, a professional IT training organization, has issued its Privacy Practice 2022 report which shows companies reporting legal/compliance jobs (46%) and IT privacy jobs (55%) are understaffed. Between 60-70% of the companies expect to need more staff in both areas going forward, and say ideal candidates would have knowledge of compliance and legal expertise, and/or hands-on experience in a privacy role and technical experience.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.