T-Mobile helps advertisers by helping itself to customer data

T-Mobile to begin ad targeting in April

T-Mobile will begin using its customer data for ad targeting, unless (as we’ve done here) individuals change settings to opt-out. This is the opposite of what Apple, Google and others are doing and is even more intrusive than what Verizon (T-Mobile’s parent company) does.

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IT’S THE LAW (3/16/2021)

March 16, 2021

A U.S. Congresswoman proposed a national consumer privacy bill in the U.S. House of Representatives. Saying, it is "better to have a federal law than a patchwork of state laws," Democrat Suzan DelBene introduced The Information Transparency and Personal Data Control Act which would require businesses to get consent before sharing sensitive information, let users opt-out of collection of nonsensitive data, oblige businesses to explain how data is being used, and expand the Federal Trade Commission's authority to enforce the law.  It would override stronger state legislation and doesn't allow consumers to sue for violations -- two features the ad industry likes and privacy advocates do not.

CDPI Privacy Newsletter