Tech giants establish “Trusted Cloud Principles” intending to coordinate with governments; protect individual rights

The initiative is intended to safeguard individual rights, particularly in the face of government requests for data that can come without customer knowledge. The principles specify that governments should engage customers first, address conflicts of law and support cross-border data flow; customers have right to notification, and cloud providers have the right to protect customer interests.

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Inmar Buys Aki Technologies for Personalized Mobile Ads

October 5, 2021

Inmar also offers tools for retail media networks, along with a bucket of other tech for retail marketing, logistics, payments, and pharmacy management.  They just expanded their offering by acquiring Aki Technologies, which targets personalized mobile ads at consumers based on time of day, location, content consumption, and other in-the-moment signals.  It’s their fifth acquisition in the past two years, although they don’t seem to own a CDP.

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81 orgs & cybersecurity experts ask Belgium not to loosen law enforcement data access

October 5, 2021

Members of the Global Encryption Coalition were among a large group that sent an Open Letter to Belgian Ministers requesting the maintain privacy protection for citizens against “back-door-access” to end-to-end encrypted data. The concern is that by allowing 3rd party access to law enforcement to access data of specific users, they would have access to the full data set weakening the system.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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